At first glance, it is a simple looking cooler bag but it has an interesting tint to the color & it can store quite a large number of items for its size. It is a useful bag to have as it provides insulation, keeping most of the heat or cold in. It is not completely rigid, thus allowing for an exceptional number of items to be stored. Bring it around is also easy as it has a sling to support even a heavy load. It has the trademark squarish box look for better storage
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